Information and Communication Technology is changing the world and one of the major sectors that are currently being affected is sports. ICT is being used today for a variety of sports-related activities. With improving internet penetration; and the increasing access to internet-enabled devices, the betting industry worldwide has continued to expand, benefiting from the large and youthful population. Leveraging on Nigeria’s huge football culture, sports viewing and betting center businesses (Small and Medium Scale Enterprises) have slowly emerged as a lucrative segment. Given the high unemployment and poverty levels in Nigeria and Africa in general, promotion of these professional sports viewing and betting center SMEs in developing economies like Nigeria will bring about great distribution of income and wealth, economic self-dependence, entrepreneurial development and a host of other positive economic uplifting factors. The future is definitely bright for the industry in Nigeria. Nevertheless, the government of the country has to enforce regulation and laws to moderate the industry. In addition, it should intensify its effort at creating an enabling environment for operators of sports viewing and betting center businesses to thrive.
Keywords: ICT, sports, viewing and betting center, SMEs, Nigeria.
Cite as: Okon, E. O. (2021). ICT in sports and the emergence of new business ventures in Nigeria: A review. Trends in Social Sciences, 3(1), 24-43.